We turn a good ride into an unusual and brilliant experience
Studio Go Go creates interactive VR rides and experiences. We create interactive VR content that will propel your experience of an existing mechanical ride into whole new dimensions. We also design and produce bespoke physical ride installations for corporate events, festivals, or permanent installation.
Studio Go Go’s team has extensive experience working with clients across the spectrum of the arts (festivals, arts organisations, museums, the cultural sector); the entertainment industry (amusement parks and leisure); professional commissions (design & architecture); and with blue chip clients on global marketing campaigns. We can produce to commission, or work closely with your team to realise their ideas.
We are world-class creatives and cutting-edge technologists. We develop content that can be distributed globally, to be played locally on mobile VR headsets. Our work ranges from avant-garde audio visual artworks, to the creation of playful interactive adventures.
“My family have been in the ride business for three generations: I owned and operated my first ride in the 60s, ran my own amusement park, and I now consult for the leisure industry, theme parks and family entertainment centres worldwide.
I’m thrilled by Brendan’s plan to reinvigorate the art of the fairground ride experience using 21st century virtual reality technology.”
“We’ve got special sauce”, as our developers like to say. It’s called Go Go XR™ – our games engine that runs on mobile VR headsets. Go Go XR™ works out how your body’s moving on a real ride and can make you believe that you’re doing something quite incredible in the virtual world (UK Patent Application No. GB1906340.3 pending). We don’t just keep our special sauce to ourselves – Go Go XR™ can be licensed to bring your company’s creations to life.
Studio Go Go’s core team spans a wide range of key skills with a depth of industry experience, which unlocks an extensive network of partners, collaborators, workers, and customers.
Ride Designer and Entertainment Industry Consultant. Former Aeronautical Engineer.
Senior Software Developer
Gameplay Programmer. Former Game Engine Lead at Frontier Developments.
Principal Interactive Designer
Interaction Design Consultant. Former Microsoft Researcher.
Emergent technology, multimedia producer. Former BBC and TechFest Producer.
Studio Go Go spins out from the work of Studio Go Go’s Founder Director, Brendan Walker. As a former British Aerospace aeronautical engineer, and a graduate of the Royal College of Art, Brendan established Aerial in 1996 – a design practice specialising in the creation of tailored emotional experience, best known for producing experimental kinetic sculpture and creating rides as a form of performance. In an invited talk at Tate Modern in 2002, Brendan presented his manifesto – a rapid guide to engineering thrill, which gave birth to his Thrill Laboratory – an organisation dedicated to the practical pursuit of creating, producing, and examining new forms of thrilling experience. As Brendan’s ride experiments got bigger, so did his clients, who include the Science Museum, London, Disneyland Paris, and most of the Merlin Entertainment brands. In 2016 Brendan created Neurosis: the world’s first brain controlled thrill ride – his first foray into virtual reality. Over the past 2 years Brendan has been touring a new ride, VR Playground, on the international circuit, including representing Team GB at the 2018 Cultural Olympiad in Seoul.
With the support of Innovate UK – the UK’s innovation agency – Brendan set up Studio Go Go in 2018, seizing the opportunity to focus his expertise, and his network of contacts, on developing thrilling VR experiences for others.
Brendan is an experiential brand ambassador for a list of Blue Chip clients that include Nissan, Durex, and Royal Caribbean. He is a Professor of Creative Industries at Middlesex University, and is also a BBC and Channel 4 TV Broadcaster, specialising in design and engineering. His Discovery Channel show Engineering Thrills has been seen by over 1 billion people worldwide.